Hosting Software Startup Gets Aggressive

How do you play David to Goliaths such as Ensim Corp. and Sphera Corp. in the hosting software space?

Startup SWSoft Inc. plans to do so with aggressive pricing and a more fully integrated platform that includes locked-down virtual environments.

The San Francisco-based firm recently announced promotional pricing of $5,000 for its hosting-on-a-box software.

At the same time, SWSoft released HSPComplete 2.0, which was designed to provide mainframe-like partitioning on Intel servers running Linux and was retooled to meet the needs of small and mid-sized hosting providers.